1932 Oldsmobile Advertising Art by George Rapp

In 1932, Oldsmobile released advertising art by commercial artist George E. Rapp (1898-1941), which captured the brand’s shift to larger, more comfortable, and technologically advanced vehicles. Oldsmobile offered two new models that year: an updated "New Six," known for its spacious and enhanced design, and the "Straight Eight," a fresh eight-cylinder model introduced to meet the growing public demand for affordable performance cars.

Both models featured the era’s hallmarks of style and comfort, presenting customers with roomy interiors, individualistic designs, and numerous optional features for added personalization. Body styles were created by Fisher, a known name in automotive design, lending a sense of distinction and luxury to these cars. This advertisement emphasized Oldsmobile’s commitment to quality, durability, and customer satisfaction, showcasing vehicles built to elevate the driving experience while remaining accessible to a broad market.

1932 Oldsmobile Convertible Roadster: Illustrated by George Rapp

Oldsmobile Patrician Sedan Ad (March, 1932): Illustrated by George Rapp

Oldsmobile Four Door Sedan Ad (March, 1932): Illustrated by George Rapp

Oldsmobile Business Coupe Ad (April, 1932): Illustrated by George Rapp

Oldsmobile Four Door Sedan Ad (August, 1932): Illustrated by George Rapp

Oldsmobile Four Door Sedan Ad (1932): Illustrated by George Rapp

Oldsmobile Two Door Sedan Ad (1932): Illustrated by George Rapp