1988 Range Rover Proposal by Bertone

In 1988, as Land Rover prepared to replace the first-generation Range Rover (later known as the Range Rover Classic, launched in 1970), they initiated the development of what would become the second-generation P38 model. Several design houses, including the renowned Italian studio Bertone, were invited to submit proposals for the new model’s look.

Bertone's concept aimed to modernize the Range Rover’s iconic design while preserving its rugged and luxurious appeal. However, after reviewing these submissions, Land Rover ultimately selected an in-house design led by George Thomson, which maintained more of the original Range Rover's distinct styling cues. The second-generation Range Rover, known as the P38A, debuted in 1994, continuing the model’s legacy of off-road capability combined with upscale design.