The 1990 Dodge LRT (Little Red Truck) Concept was an attempt by Dodge to recapture the rugged appeal of the 1978 Li'l Red Truck. The LRT was based on the V8-powered Dodge Dakota, combining modern design with some nostalgic elements. It aimed to appeal to both truck enthusiasts and those seeking a unique, off-road capable vehicle.
One of the standout features of the LRT was its aggressive front-end treatment, designed to evoke the tough, industrial look of a Peterbilt truck. This was achieved with a bold grille, pontoon fenders, flush-mounted aero lamps, and an integral bumper. The design presented a strikingly robust and purposeful appearance, a key characteristic of the concept.
The LRT’s most innovative feature was its convertible top, which used retractable metal panels that stowed neatly behind the bucket seats. The system, similar to the Ford retractable hardtop from earlier years, was powered by electric motors, with the tracking mechanism housed within the sports bar. The sports bar itself also supported off-road lights, adding to the truck’s rugged, outdoor-ready look.
Another functional feature was the tilting bed, which resembled a dump truck design and included a winch/conveyor track system for easily loading or unloading an ATV. This made the LRT a practical vehicle for those needing both performance and utility, with a focus on versatility for outdoor activities.
The concept also featured 17-inch wheels, which were similar to those used on the 1989 Dodge Viper R/T concept car, adding a sporty touch to the overall design. The 1990 Dodge LRT Concept was a bold vision for a modern, off-road-capable truck, mixing rugged features with sleek design elements.
Source & Images: Dodge