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The 2003 Lexus LF-S Concept showcased Lexus's approach to minimalist design, focusing more on quality than quantity. At one of the most prestigious auto shows in the world, where over 1.5 million visitors attend, Lexus presented only two concepts. This restrained exhibition could reflect a calculated strategy as Toyota Motor Co. prepares to introduce the Lexus brand to the Japanese market in 2005, having already established a presence in the USA and Europe.
The two concepts at the Lexus display were the LF-X, a crossover SUV, and the LF-S, a next-generation sports sedan. Both vehicles were designed to be wider and lower than existing models and shared a platform featuring a V8 engine. The design philosophy behind the LF-S emphasized "perfectionism from a human, not a machine, point of view," highlighting the use of advanced technologies to achieve this goal.
The concept of Lexus Lifestyle (represented by the LF designation) indicates the brand's ambitious vision and commitment to refining the luxury driving experience.
