The 2003 Mazda Kusabi Concept was Mazda's innovative take on a practical, environmentally-friendly, and fun-to-drive urban car, combining sporty performance with unique design elements. Presented under Mazda's "Zoom-Zoom" philosophy, the Kusabi exemplified Mazda’s vision of a compact city car that didn’t compromise on driving enjoyment.
The concept was built on the Mazda2 (Demio) platform, a versatile base that allowed for a compact yet spirited vehicle. Measuring 3,800 mm in length, the Kusabi was a 2+2 seater with a distinctive flat, slanted roof, giving it a unique profile. A standout feature of its design was the "Twin-Lift Hatchback" system. This innovative rear hatch split horizontally, allowing the upper and lower halves to be lifted independently, adding flexibility for transporting both small items and larger cargo with ease.
Under the hood, the Kusabi was powered by a 1.3-liter supercharged MZR engine, producing 150 horsepower and 180 Nm of torque at 3,500 rpm. Paired with a 6-speed robotic gearbox, this engine provided the responsiveness and sporty feel typical of Mazda. The supercharger was a key component, delivering enhanced low-end torque to make city driving more engaging and practical, even in congested urban environments.
Mazda's commitment to eco-friendliness was apparent in the Kusabi’s design. This lightweight, fuel-efficient concept vehicle showcased Mazda's aim to reduce environmental impact without sacrificing performance. The Kusabi's name, translating to “linking concepts,” symbolized its bridging of practicality and performance, merging the best of both worlds into a single vehicle.
This concept also reflected a shift towards four-seater sports compacts, adding Mazda’s distinct touch to the coupe/hatchback category and ensuring a dynamic yet convenient driving experience.