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2003 Volvo VCC Concept

Writer's picture: Story CarsStory Cars

The 2003 Volvo Versatility Concept Car (VCC), designed by José Diaz de la Vega, represents a striking vision of how future Volvo vehicles might embody elegance and high quality. This concept was a collaboration between Volvo's design studios in Barcelona and Gothenburg, blending dramatic and simple aesthetics that reflect the brand's Swedish heritage while also incorporating a modern flair.



The exterior of the VCC is marked by several distinctive features that unmistakably identify it as a Volvo. The broad shoulders, often referred to as the "catwalk," are even more pronounced than those found on the V70 and S80 models. The front showcases a soft yet tense surface, seamlessly connecting to the sleek rear, which features a glass tailgate reminiscent of the classic 1971 P1800 ES. The prominent V-shaped bonnet, leading into the "Volvo bridge" (cantrail), further emphasizes its identity. The large grille, echoing the design of the 1968 Volvo 164, underscores a commitment to heritage while also suggesting luxury.



Innovative lighting technology is a standout feature of the VCC, particularly the slim, vertically stacked headlamps. Equipped with a Static Bending Light system, these headlights utilize multiple light units that activate based on steering input, improving visibility on winding roads. The absence of a B-pillar, facilitated by rear-hinged doors, enhances the vehicle's spacious feel while showcasing the luxurious interior—a feature not intended for production vehicles due to safety concerns.



Inside, the VCC exudes Scandinavian luxury, featuring high-quality materials that create a serene and airy environment. The design philosophy embraces elegant simplicity, reducing visual clutter through harmonious surfaces and colors. Traditional air vents are cleverly concealed to minimize distractions, contributing to an overall sense of tranquility.


The central console is a notable design element, constructed from anodized aluminum and floating gracefully within the cabin, separated from the dashboard by a two-centimeter gap. This design choice enhances the feeling of space while allowing for integrated controls. The steering wheel is designed for ergonomics, positioning essential controls within easy reach and enabling optimal airbag performance.



Comfort is prioritized in the seating arrangement, with saddle-quality Havana leather used alongside Tempur foam for exceptional support. The front seats are mounted on a flat floor design, allowing easy access for rear passengers, while individual electric adjustment provides flexibility for legroom and luggage space. The rear seats feature an integrated child seat and headrests that fold down for improved visibility.



The VCC is equipped with advanced features, including a semi-transparent solar panel on the roof, which powers the Volvo Ambient Air Cleaner (VAAC) system, ensuring clean air circulation within the vehicle. This commitment to ecological responsibility is echoed in the use of recycled materials for various components, including the outer door handles.


Powering the concept is a 2.5-liter turbodiesel engine, generating 250 horsepower, paired with a robotic gearbox. While the focus of the VCC was not on sporty performance, its development reflected Volvo's intention to re-establish itself within the premium automotive segment, competing with established brands in the early 2000s.


Ultimately, the VCC concept encapsulated Volvo's direction towards incorporating cutting-edge technology, sustainability, and traditional design values. While not all features made it to production models, the VCC laid the groundwork for future Volvo innovations and the brand's evolution under new ownership in the years that followed. The VCC remains a testament to Volvo's commitment to blending luxury, safety, and environmental consciousness in its design philosophy.

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