The 2004 Toyota FTX Concept was a bold vision for the future of full-size pickup trucks, blending rugged capability with hybrid efficiency. Unveiled at the Detroit Auto Show, the FTX was developed at Toyota’s California design studio and showcased the potential design language for Toyota’s next-generation trucks.
With imposing dimensions—nearly 19 feet long, 7 feet wide, and over 6.5 feet tall—the FTX embraced a muscular aesthetic. Wide fenders, an aggressive front fascia, and massive wheels reinforced its powerful stance. At the rear, an innovative tailgate housed a hideaway ramp for easy loading.
Inside, the cabin took a luxury-inspired approach, featuring high-quality leather and polished aluminum. The cockpit’s unique instrument panel and center console wrapped around each occupant, creating individual protective cells.
Under the hood, the FTX was powered by a large-displacement V8 hybrid gas-electric engine, offering impressive torque while maintaining V6-level fuel efficiency—a groundbreaking concept for trucks at the time. Though the FTX never reached production, its design and hybrid focus influenced future Toyota trucks, including the Tundra.













