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The 1990s marked an era of bold experimentation and innovation in the automotive industry, particularly evident in the realm of concept trucks. Automakers unleashed their creativity, blending futuristic designs with the decade's distinctive flair. Whether crafted for potential production or showcased as one-off wonders, these trucks captured the spirit and energy of the 90s in their striking forms and groundbreaking features.
These twenty-five concept trucks stand out as vivid representations of the decade's dynamic automotive culture. From radical shapes to cutting-edge technology, these vehicles not only highlight the inventiveness of the era but also offer a nostalgic journey through a time when the automotive industry wasn't afraid to push boundaries and challenge conventions. Join us as we explore these remarkable concept trucks that truly scream the 1990s.
1) 1990 Dodge LRT
Dodge had a popular hit in '78 with its Li'l Red Truck — a vehicle now in demand by collectors. It had a macho truck image and good performance from a converter-free 360-cu.-in. V8. The Mopar folks are trying to recapture some of that magic with their LRT (Little Red Truck) convertible based on the V8-powered Dakota. Learn more about the 1990 Dodge LRT Concept Truck.
2) 1990 Ford F-150 Street
Based on a full-size F-150 model, the Street gets its don't-mess-with-me Hulk Hogan stance from a low profile and big 16-in. wheels. The truck is lowered 4 in. in front and 3 in. at the rear. The roof height is chopped 3 1/2 in. Then, the suspension was set up to create a nose-down, "bad" attitude. Learn more about the 1990 Ford F-150 Street Concept Truck.
3) 1990 Ford Fiesta Bebop by Ghia
Fiesta versatility was the theme in 1990, which created the Fiesta Bebop. This jazzy Fiesta-based concept was a dynamic pickup design geared to sports-minded drivers. Learn more about the 1990 Ford Fiesta Bebop Concept Truck by Ghia.
4) 1990 Ford Surf
The 1990 Ford Explorer Surf Concept debuted at the 1990 North American International Auto Show in all its purple glory. Ford fields two concept trucks—the Surf, a no-roof, no-tailgate version of its new Explorer 4x4, and the Street, an exercise that goes head-to-head with California customs in creating a mean and nasty street image. Learn more about the 1990 Ford Surf Concept Truck.
5) 1990 GMC Mahalo
The Mahalo convertible pickup concept was based on the coming 1991 Sonoma compact pickup. Featuring a three-tone paint job of a coral body, accented by a diagonal sea-spray design in seafoam green, edged in white. The lowered body wore special ground effects, rear spoiler, bed cover, custom mirrors, and front air dam. The two-seat cockpit color scheme was a continuation of the exterior combination. Learn more about the 1990 GMC Mahalo Concept Truck.
6) 1990 GMC Transcend
Based on the GMC Siena pick-up, the Transcend featured a retractable roof that stowed away behind the seats or covered the top at the push of a button. The cab and cargo bed were integrated for a smoother appearance. Learn more about the 1990 GMC Transcend Concept Truck.
7) 1990 Jeep Freedom
Built on the chassis of the Jeep Cherokee Limited station wagon, the Freedom was a proposal for a two-door convertible Jeep similar to the 1985 Cherokee Targa. Painted a color dubbed "Viper Red," the four-wheel-drive Freedom featured a powder-actuated roof and a sporty rollbar behind the front seats. It was powered by Jeep's 177-horsepower Tech Six. Learn more about the 1990 Jeep Freedom Concept Truck.
8) 1990 Nissan Gobi
The futuristic Gobi was released at the 1990 Detroit Auto Show and consisted of an egglike cocoon segmented into divided zones. Thus the "whole" is not a single boring shape. The driver's seat location is designed as an "orthopedically fitted workstation," and the glove box is a removable canvas bag attached via velcro. Typically wasted, space under the truck bed is used for four rubberized lockable storage compartments that hold skis, soda, camping equipment, and other items. Learn more about the 1990 Nissan Gobi Concept Truck.
9) 1991 Isuzu Como
The Isuzu Como was one of the stars of the 1991 Tokyo Motor Show. Designed by Simon Cox—the man who would create vehicles like the Cadillac Cien and develop Cadillac's ultra-sharp styling—the Como was a crazy mix of supercar and pickup truck that Isuzu called a "grand sports-utility vehicle." The Isuzu Como had a mid-mounted 740 horsepower V12 engine derived from F1 race cars, dramatic gullwing doors, a four-seat cabin, and a decently sized rear cargo bed. Learn more about the 1991 Isuzu Como Concept Truck.
10) 1992 Fiat Cinquecento Pick-up by Pininfarina
The 1992 Turin Motorshow was used to present a series of concepts based on the Fiat Cinquecento. Concept of two-seaters open pickup on Fiat 500 mechanicals; young lifestyle for a car that can be, with the aid of purpose-designed accessories, transformed into a minivan, a Berlinetta, a pickup, a convertible, or a coupé. This pickup version was an all-wheel-drive utility version with a rear rumble seat. Learn more about the 1992 Fiat Cinquecento Pick-up by Pininfarina.
11) 1992 Ford F-150 SuperFlare Concept
Listed as a presented vehicle at the 1992 Detroit Auto Show, this Ford concept truck remains a major mystery. What is known is that it has sleek running boards that transition into a headache rack with what seems to be auxiliary lighting. Learn more about the 1992 Ford F-150 SuperFlare Concept Truck.
12) 1992 Pontiac Salsa
The 1992 Pontiac Salsa Concept vehicle was designed in GM’s Advanced Concept Center in Southern California. This vehicle transformed from an all-weather, five-seat hatchback to a five-seat convertible or a two-seat panel delivery truck. Each module has several potential spin-offs. Learn more about the 1992 Pontiac Salso Concept.
13) 1993 Chevrolet Highlander
During the 1993 auto show, Chevrolet gave Chicago a hint of the forthcoming 1994 S-10 extended cab pickup truck with its Highlander concept. Painted in chartreuse and purple, the two-tone exterior featured a custom removable roll bar, a sliding driver-side second door, a roll bar with driving lights, and a tool compartment on the left side of the bed. The power train consisted of a 4.6-liter V-6 with an automatic transmission. Learn more about the 1993 Chevrolet Highlander Concept Truck.
14) 1994 Ford PowerStroke
Ford built this wild 1994 Ford PowerStroke Concept Truck to promote its Power Stroke Engine. It was featured on the cover of "American Dream Cars: 60 Years of the Best Concept Vehicles" and in Ford Racing's video games. Besides showcasing the brand's forthcoming design language, the Power Stroke housed Ford's upcoming turbo-diesel 7.3-liter V-8 engine, which would soon make its way to production bearing the Power Stroke moniker. Learn more about the 1994 Ford PowerStroke Concept Truck.
15) 1995 Nissan XIX Concept
XIX was built on the all-wheel-drive Nissan Sunny platform, which in America is known as the Nissan Sentra. The preference was given to the all-wheel-drive chassis so that the car's high ground clearance was of practical importance. They did not reinvent the wheel with the engine either—they installed the time-tested "four" SR20DE with a capacity of 150 horsepower. Learn more about the 1995 Nissan XIX Concept Truck.
16) 1995 Plymouth Backpack
Plymouth released the small Backpack pickup truck concept in time to appear at the 1995 Chicago Auto Show. The 2+2 Backpack featured a MoPar 2-liter OHC 4-cylinder engine that produces 135 horsepower based on Neon underpinnings. Learn more about the 1995 Plymouth Backpack Concept.
17) 1996 Citroën Berlingo Coupe de Plage
Built in cooperation with Bertone, the Coupe de Plage was intended for younger crowds frequently visiting the beach. Powered by a 103-horsepower 1.8-liter engine from the Citroen Xantia, the Coupe de Plage's top speed was 102 miles per hour. The rear pickup bed could be equipped with two beach reclining chairs for sunbathing after the rear window could be electrically lowered. Learn more about the 1996 Citroën Berlingo Coupe de Plage Concept Truck.
18) 1997 Audi Al2 Open End
The Open End was the fun version of the Al2. It was a two-seater, two-door, semi-cabrio pickup. The car sits a bit higher than the "standard" Al2. Please not the 5-spoke rims. The spokes are doubled. Wonder where you have seen that before? Look at the A6 Allroad quattro factory rims. They are similar. Not exactly fun to clean, but cool-looking. Learn more about the 1997 Audi Al2 Open End Concept Truck.
19) 1997 Dodge T-Rex 6x6 Concept
First seen at the 1997 SEMA show, the Dodge Ram T-Rex 6×6 began life as a factory-stock Ram 3500 1-ton regular-cab pickup truck. Designed to be an extreme off-road machine with class-leading tow/haul capabilities, the T-Rex featured V10 power and tandem-mounted dual rear axles. Mated to a 4-speed automatic transmission, the 8.0-liter engine produced 497 horsepower and a stout 593 lb-ft of torque. Learn more about the 1997 Dodge T-Rex 6x6 Concept Truck.
20) 1997 Ford Powerforce Concept
The 1997 Ford Powerforce Concept could be viewed as a somewhat delayed response to the big rig looks of the Dodge Ram 1500, which had debuted just three years earlier and shocked the entire industry with its brawny personality. With integrated bull bars, a chunky front-end design, and a V10 engine of its own to go up against Mopar's three-quarter and full-ton ten-cylinder option, the Powerforce was dramatically different from the F-150 at the time. That was intentional because the Powerforce was intended to point the way toward what Ford's new Super Duty lineup of trucks would have to offer commercial customers and those who needed extra towing and hauling power. Learn more about the 1997 Ford Powerforce Concept Truck.
21) 1998 Dodge Big Red Truck Concept
The heart and soul of The Big Red Truck is the new Cummins 24—Valve Turbo Diesel engine. Now offered as an option on production Dodge Ram 2500 HD and 3500 pickups, this engine has a new electronic fllCl system which helps provide cleaner, quieter operation. The new 5.9L inline six-cylinder Cummins kicks out 460 lb-ft of torque at a low 1,400 rpm and maintains it all the way up to 2,700 rpm with its standard five-speed manual transmission. And with 235 horsepower at 2,700 rpm. The Big Red Truck really hauls. Learn more about the 1998 Dodge Big Red Truck Concept.
22) 1999 Dodge Power Wagon
Dodge’s Power Wagon concept vehicle, shown in 1999, was inspired by the 1946 Dodge model of the same name. The modern pickup truck prototype was built off the Ram chassis and featured 35-inch wheels. At 77 inches high, the Power Wagon was a full 3 inches taller than the production Ram. Like its 1940s predecessor, the Power Wagon included bumpers, fenders, and running boards separated from the body. A 250-horsepower, 7.2-liter diesel in-line 6-cylinder was teamed with a 4-speed automatic transmission. Learn more about the 1999 Dodge Power Wagon Concept Truck.
23) 1999 Ford Ranger Powerforce Concept
The Ranger Powerforce was constructed on a 2-door Ranger 4×4 chassis. Painted in vivid tangerine, its interior is standard Ranger upholstered in grey cloth. In addition to the Powerforce nose, hood, and fender well flares, Ranger Powerforce rides on 17″ cast alloy 2-piece wheels with custom tread pattern 33×12.50R-17 BFGoodrich Proto T/A tires. The sills and bed top rail are clad with matte grey plastic, and there is a black cloth bed cover. Learn more about the 1999 Ford Ranger Powerforce Concept Truck.
24) 1999 Nissan SUT
Spun from a Frontier Crew Cab platform, Nissan’s SUT (Sport Utility Truck) concept blended SUV and pickup traits through a nifty flip-up liftgate behind the second row of seats. That portal separated what Nissan Designers described as the “clean” and “dirty” zones. Learn more about the 1999 Nissan SUT Concept Truck.
25) 1999 Toyota Celica Cruising Deck
The Cruising Deck pops off the newest Celica’s rear hatch, installs a rumble seat and a picnic-table-sized rear spoiler, and heads for the sun. (Maybe that’s where the designers have been spending a little too much time…) The trucklike bed can be pulled up and fixed onto the spoiler to create a deck chair, believe it or not, and the Cruising Deck has a side-hinged tailgate for parties out of bounds. A hitch for towing watersports vehicles has been installed, too. A 1.8-liter four with 187 horsepower provides power, and a six-speed manual is the gearbox of choice. Learn more about the 1999 Toyota Celica Cruising Deck Concept Truck.
