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1925 Genesis X Gran Equator Concept

The Genesis X Gran Equator Concept, unveiled in 2025, is a bold and futuristic SUV that showcases the latest evolution of Genesis’ “Athletic Elegance” design language. With massive 24-inch wheels and exaggerated proportions, the concept stands out with its dramatic presence and forward-thinking styling. It is set to be displayed at the New York Auto Show, highlighting Genesis’ vision for the future of luxury SUVs.


One of the most interesting aspects of the Gran Equator is its interior, which goes against the current trend of large digital displays. Instead, it features traditional dials and physical buttons, offering a more tactile and analog experience. This approach reflects a deliberate choice to emphasize simplicity and driver engagement in an increasingly screen-dominated automotive world.



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