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The 2005 Chery S16 WOW Concept, also known as the Chery WOW (S16), was introduced as a successor to the popular Chery QQ model. Designed by the Italian design firm Fumia Design Associates, the S16 WOW concept car showcased a bold step forward for Chery in terms of styling and technology. The concept was a demonstration of the brand's ambitions to evolve its vehicles into more modern and appealing designs, targeting a broader market with its futuristic appearance and advanced features.
The design of the S16 WOW concept emphasized sleek, dynamic lines, incorporating sharp angles and a more aggressive stance compared to the QQ, marking a clear departure from the more compact and utilitarian design of its predecessor. The car’s overall look was contemporary, with a focus on aerodynamics and a more refined, stylish appearance that aimed to compete with other compact cars in the market.
This concept was not just about aesthetics; it also offered a glimpse into Chery's evolving technology, featuring more advanced interior comforts and potentially innovative systems that would set the foundation for future models. The S16 WOW concept signaled the Chinese automaker's intention to establish itself more prominently on the global stage, appealing to consumers seeking a blend of modern design and practicality in an affordable vehicle.
