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Nissan made a significant splash at Auto China 2024 with the unveiling of four innovative New Energy Vehicle (NEV) concepts, each tailored to cater to specific lifestyles and driving preferences. Under the theme of "A new Nissan for a new era in China," the Japanese automaker showcased these concepts alongside its commitment to electrification and sustainable mobility.
Nissan Epoch Concept: Enhancing Urban Lifestyles
The Nissan Epoch Concept takes center stage as an all-electric sedan designed for urban and suburban go-getters who prioritize modern design and advanced technologies. Boasting an AI-expanded Internet of Things (IoT) system, this concept vehicle offers seamless connectivity and a virtual personal assistant that enhances comfort and convenience by recognizing emotions. With its sleek exterior and innovative features, the Epoch Concept embodies Nissan's vision of future urban mobility.
Nissan Epic Concept: Adventure-Ready EV SUV
Targeted towards adventurous city couples, the Nissan Epic Concept is an all-electric SUV equipped with autonomous driving capabilities for both city and highway journeys. This concept doubles as a mobile power source, providing electricity for outdoor activities such as camping or parties. Inside, advanced onboard technologies create a relaxing atmosphere, making the Epic Concept the perfect companion for weekend explorations.
Nissan Era Concept: Plug-in Hybrid for Urban Lifestyles
The Nissan Era Concept caters to young business professionals who view their car as a second home. This plug-in hybrid SUV features an interconnected entertainment system, zero-gravity seats, and advanced e-4ORCE all-wheel control for a comfortable and confident ride. With active air suspension, the Era Concept adapts effortlessly to urban environments, providing a premium driving experience tailored to modern lifestyles.
Nissan Evo Concept: Family-Friendly Plug-in Hybrid Sedan
Designed for weekend getaways and family adventures, the Nissan Evo Concept is a plug-in hybrid sedan equipped with advanced driver support and safety features. Its AI-enhanced virtual personal assistant ensures a personalized driving experience, enhancing comfort and convenience for all passengers. With its blend of performance and practicality, the Evo Concept is poised to create memorable moments on the road.
In addition to these four NEV concepts, Nissan also showcased the Nissan Hyper Force Concept and Nissan Hyper Punk Concept, demonstrating its commitment to innovation and sustainability. These concepts, along with Nissan's Formula E Gen3 race car, underscore Nissan's expertise in electrification and its dedication to shaping the future of mobility.
Nissan's strategy in China is centered on providing tailored solutions for the evolving needs of Chinese consumers, reflected in its new brand campaign, "Excitement by Ni." By partnering with leading companies in intelligence and AI-based services, Nissan aims to lead in providing personalized mobility experiences in China and beyond.
