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The 2004 Peugeot 1007 RC Concept was a luxury interpretation of the uniquely designed 1007, a small MPV that Peugeot initially envisioned as a hit with the youth market. However, rather than appealing to younger buyers, the 1007 found a niche among older drivers, who appreciated its tall stance and sliding doors for easy access.
The RC Concept showcased a more premium take on the model, but it never reached production. Despite its innovative design, the 1007 was a commercial failure, with Peugeot reportedly losing €15,380 per unit produced. Its lack of success in the market remains a cautionary tale in automotive design and consumer expectations.
